← All articles
Content strategy
A content workflow that survives your third season
Content dies the moment it feels like homework. Here's how the best teams keep their tips fresh without hiring a full editorial desk.
Menno de Boer··6 min read
Small, boring, weekly
The teams that stay energetic after year one all do the same thing: one 45-minute session each week where two people add three tips, retire one, and refresh one photo. Nothing heroic.
Batch translations, don't retro-fit them
Write the source-language tip, then push it into all three languages in the same session. Coming back to translate later is where quality drops.
Let the app tell you what's dying
Usage counts per tip surface tired content faster than any editorial meeting. Retire the bottom 10% every quarter and your rating stays high.