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Hospitality
How boutique hotels turn tips into repeat stays
Loyalty isn't a punch card. For independent hotels, the fastest path to repeat guests is being the most useful voice on their phone.
Laura van Dijk··5 min read
Your concierge desk, in every guest's pocket
Guests already ask reception the same eight questions. A branded tips app answers them before they get asked, and gives you a reason to reach out after checkout that isn't a discount code.
Own the moments between stays
Push a seasonal tip in October, and again in February. Guests who used the app during their stay open these messages at roughly twice the rate of your newsletter.
Measure what actually gets used
You'll finally see which tips travellers save, which they share, and which they never open. That data becomes the shortlist of what to expand next.